Website that focuses on VPN app reviews and highlights “best of” categories for the most popular VPN features. Drive app installs for Android users. Company is paid per app install. Working directly with 10 different VPN providers, but cannot use their names in ad copy, creative or bid on their branded terms.
Goal flow: drive users to site → user clicks on a CTA that would take them to the appropriate app store to download the app of whichever provider CTA they clicked on → user downloads app. The CTAs will be on all provider review pages
Top keywords based on search volume include but are not limited to: Best VPN App, Best VPN Android, Download VPN Android, Best VPN 2023, and VPN Android
Multifaceted search campaign targeting keywords and users with high purchase intent. Retargeting display campaign establishing trust with brand recall and recognition. Retargeting campaign curated with a high focus on social proof.
COPYWRITER
