Knack is a consumer to consumer freelancing app looking to reach local freelancers and consumers. They are seeking an ad campaign that reaches freelancers first and consumers second, so they could have an established foundation before opening the app up for services.
To reach freelancers they are looking to advertise on social media, (Instagram, Reddit, Facebook, Twitter) on campuses, job websites, radio, and local OOH billboards and bus stops.
Early adopters are college students, stay-at-home parents, young entrepreneurs, lifestyle gurus, retirees, anyone needing extra income.
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