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Spec Ads

Knack Annies Netflix Newegg Top 10 VPN

Brief:

Newegg is a technology focused international E-retailer. They offer a selection of the latest consumer electronics, entertainment, smart home, and gaming products.

Their philosophy includes putting the customer first and the egg symbolizes birth and unlimited potential.

Insight:

A play on the phrase, "which came first, the chicken or the egg?" Newegg offers cutting edge technology that comes first.

Execution:

Placement of slogan on shipped boxes, to be opened or "taken a crack at".

Newegg box copy campaign ad spec ad portfolio
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